|
Rich Media Guidelines
Sound
Sound must be user-initiated on click and there must be a mute button present.
Video in rich media units
Streaming only has to be 1 minute or less. Video doesn't have to be user initiated but sound must be user-initiated on click with a mute button.
Polite ads
100K max file size and must not disrupt the loading of the page. Polite ads have to be third-party served.
Expanding Units
User-initiated on mouse over or on click. If on click a close button must be provided to close the expand. Top banner expands down, bottom banner expands up, and sky expands to left. IMU's (336x280) should expand depending on page placement (if served on the left should expand right, if served on right should expand left, if in the middle should expand either).
Expandable dimensions
|
Ad Size Max
|
expandable size in pixels
|
|
728x90
|
728x270
|
|
468x60
|
468x480
|
|
125x125
|
250x250
|
|
120x600 or 160x600
|
400x600
|
|
336x280
|
500x500
|
Flash
Flash version must be specified when creative is delivered. Will accept Flash published at a frame rate of 22 fps or less. CPU usage must be at acceptable levels and should not disrupt user experience. For an example Flash file with Flash 8 clickTag Instructions click here.
Close Buttons
Required on floating creative and click to expand units.
Flash FAQs
- Macromedia Flash version up to 8
- Creative must be delivered as a .SWF file
- Must submit an image (JPG or GIF) to be served in case the user does not have flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image ad of the same size and shape. The click through URL must be parameterized in the .SWF file using clickTag and included in the flash with that clickTag parameter.
Rich Media Examples
Advertisers can employ a variety of rich media formats to gain the audience's attention. Below are just a few examples of rich media solutions that others have used on our network of sites.
Video IMU
Expandable Leaderboard
Expandable IMU Unit
Supported Vendors
We currently support the following vendors for rich media advertising:
Other vendors will need to be tested and approved prior to campaign launch.
|
